No app, ever
The moment a customer has to install something, you have lost most of them. It opens in the browser they already have.
Raseed is a small team in Lahore building the receipt layer for Pakistani retail: instant for the customer, compliant for the merchant, and made of no paper at all.
300 billion
Paper receipts printed each year, worldwide
A third of them are binned before the customer leaves the shop. The rest fade in a drawer until they are unreadable anyway.
It is a strange thing to keep doing, a material that costs money to buy, costs money to maintain, and does no one any good.
Raseed exists to end it, one counter at a time, starting in Lahore.
The moment a customer has to install something, you have lost most of them. It opens in the browser they already have.
We do not ask customers who they are, so we do not hold a purchase history about them. That is a deliberate design choice.
If it slows a queue on a Friday night it is useless, however clever it is. That is the bar every feature has to clear.
We are fitting counters city by city rather than launching everywhere at once, because setup support matters more than a map with pins in it.
Talk to the teamWe are fitting counters across Lahore now, city by city. Yours can be paper-free this week.